Social Responsibility (SR) is not something new in the business world, although in recent years it is acquiring a new dimension because of the special interest it entails, demanding careful management as a social responsibility strategy, that exceeds its philanthropic perception.
Due to the importance that SR has received in organizations, more and more companies decide to create a specific department with the purpose of addressing these issues, generating proposals and executing actions. They have also decided to incorporate the entire organization with this culture.
However, because it is one of the most recent areas in the corporate sphere, there is still no standardization and each company handles it in a different way.
THE IMPORTANCE OF INCORPORATING CSR AS A STRATEGIC PROCESS FOR THE COMPANY
The current requirement for companies to be beneficial to the world where their business success involves going beyond the good economic results encourages them to adopt the philosophy of social responsibility within their organization. For today’s world, companies are also responsible for social and environmental development as well as for reporting their results in these aspects.
For the successful incorporation of CSR within the company, it is important to include all the company stakeholders (shareholders, employee, customers, community, environment, government and suppliers) in the strategic planning of this process.
The objective of CSR is to promote sustainable development based on a triple-action approach (economic, environmental and social balance).
There are different indicators which companies can be guided by such as:
Global reporting initiative
Inversa Consulting promotes the development of socially responsible companies. We apply innovative work methodologies that allow us to improve the organizational culture of our clients. Among some of the business benefits derived from CSR activities are:
* Improvement of risk management
* Cost reduction
*Differentiation in the market
*Positive influence on employees’ behavior
*Better reputation and brand value
*Efficiency in management
*Better relationships with stakeholders
*Improved staff productivity
*Reduction of capital costs.